This book is a practical and theoretical discussion of how to effectively communicate organizational change to management, employees, stockholders, and customers.
Rapid and volatile organizational change is one of the most profound characteristics of our time. How to communicate the need for and the direction of change to stockholders, employees, customers, and management is the subject of this book.
Donald Peter Cushman is Professor in the Department of Communication at the State University of New York at Albany. He is co-author (with Dudley D. Cahn) of Communication in Interpersonal Relationships, also published by SUNY Press. Sarah Sanderson King is Professor in the Department of Communication at Central Connecticut State University. She is the editor of Human Communication as a Fields of Study: Selected Contemporary Views and co-editor (with Donald Cushman) of High-Speed Management and Organizational Communication in the 1990s: A Reader and Political Communication: Engineering Visions of Order in the Socialist World, all published by SUNY Press.
"Communicating change is significant in today's business environment. In the 1990s business is fast paced, technologically advanced, and often international. The key to successful management today requires management to interpret a constantly changing environment to both customers and employees. Today's managers cannot rely on communication practices learned in the past. This book provides managers with effective tools in a fast paced market. " — Kathleen Ryan