Provides insight into the world of political communication through its explication of theory and research methodology.
Focusing on theoretical and methodological insight, this book brings together scholars from a variety of fields whose research is guided by diverse analytical approaches. Instead of focusing on what divides scholars, the authors explore areas of intellectual community, building a more systematic and rigorous understanding ofpolitical communication. By broadening and deepening understanding of the field, this book provides insight into political processes that would otherwise be lacking.
Mary E. Stuckey is Associate Professor of Political Science at The University of Mississippi. She is author of The President as Interpreter-in-Chief; Getting Into the Game: The Pre-Presidential Rhetoric of Ronald Reagan; and co-author of The New American Presidency (second edition); Leadership and the Bush Presidency: Prudence or Drift in an Era of Change?; and Playing the Game: The Presidential Rhetoric of Ronald Reagan.
"Too often scholars in communication studies and political science fail to attend to the work on political communication done outside their respective fields. This book provides a variety of theoretical perspectives--both qualitative and quantitative. The study of political communication--especially in an age dominated by mass mediated messages--is vital. " -- Patricia A. Sullivan, State University of New York, New Paltz
"The entire book offers straightforward styles of exposition. The chapters on rhetorics of video presentation and foreign affairs distinguish this book from virtually all the vaguely similar works published of late. The authors address different venues of political communication through separate but complementary modes of inquiry. They will be cited time and again by scholars of political communication. " -- John S. Nelson, The University of Iowa