Accounts, Excuses, and Apologies, Second Edition

Image Repair Theory and Research

By William L. Benoit

Subjects: Communication, Sociology, Social Theory, Business Communication
Paperback : 9781438453989, 166 pages, November 2014
Hardcover : 9781438453996, 166 pages, November 2014

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Table of contents

List of Illustrations
1. Communication, Persuasion, and Image Repair
2. Image Repair Theory
3. Corporate Image Repair
4. Political Image Repair
5. Sports/Entertainment Image Repair
6. International Image Repair
7. Third Party Image Repair
8. Conclusion
Author Index
Topic Index

Updated with a timely literature review and new case studies from sports, international politics, and third party image repair.


In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. This fully updated edition of the 1994 volume investigates the situations in which threats to image arise and describes the image-repair strategies that may be used to help defuse these threats, such as denial and apology. The author reviews various theories on image repair, and extends prior research on the topic to include work on persuasion or attitude change.

Five contexts for image repair are examined: corporate, political, sports/entertainment, international, and third party (when one person or organization tries to repair the image of another). New case studies include the British Petroleum oil spill in the Gulf of Mexico, Anthony Weiner, Lance Armstrong, Apple's apology to China over the iPhone, and Prime Minister David Cameron's apology for Bloody Sunday.

William L. Benoit is Professor of Communication Studies at Ohio University. He is the author of many books, including (with Pamela J. Benoit) Persuasive Messages: The Process of Influence.


"Though the world has changed markedly since its first publication, this volume remains important … Well structured and clearly written, this study will serve those in political science, psychology, and business as well as those interested in rhetoric and communication." — CHOICE

"This is an extremely valuable update to the most influential book ever published on crisis communication." — Timothy L. Sellnow, coauthor of Theorizing Crisis Communication