Communicating for Development

A New Pan-Disciplinary Perspective

Edited by Andrew A. Moemeka

Subjects: International Business
Series: SUNY series, Human Communication Processes
Paperback : 9780791418345, 292 pages, March 1994
Hardcover : 9780791418338, 292 pages, April 1994

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Table of contents


Part I

1. Development Communication: A Historical and Conceptual Overview
Andrew A. Moemeka

2. Communication in Development and Social Change: Old Myths and New Realities
Sarah S. King and Donald P. Cushman

3. Communication and Development: Some Emerging Theoretical Perspectives
Godwin C. Chu

4. Development Communication: Basic Approaches and Planning Strategies
Andrew A. Moemeka

Part II

5. Television in Social Change and National Development: Strategies and Tactics
Scott R. Olson

6. The Newspaper in the Development of Developing Nations
Ikechukwu E. Nwosu

7. Radio Strategies for Community Development: A Critical Analysis
Andrew A. Moemeka

Part III

8. High-Speed Management, Organizational Communication, Multinational Corporations, and Host-Country Development
Donald P. Cushman and Sarah S. King

9. Public Relations, Industrial Peace, and Economic Development
Cornelius B. Pratt

Part IV

10. Television and Development Communication: A Canadian Case Study
Thomas L. McPhail and Brenda M. McPhail

11. Communicating Knowledge of Immunization for Development: A Case Study from Nigeria
Folu Ogundimu

12. Communication and Family Planning Campaign: An Indian Experience
William J. Starosta


Author Index

Subject Index


This book discusses the place of communication in economic development and social change, not only as it pertains to "developing" societies, but also as it relates to the "developed" societies where socio-economic advancement has created a pressing need for social change or the elimination of the dysfunctional effects of industrial development.

Addressed are historical development, theoretical perspectives, and implementation strategies and methods. In doing so, the contributors touch on the relevance of economics, sociology, psychology, organization, public relations, management and ethics, as well as the impact of multinational corporations on host-country development and social change.

Andrew A. Moemeka is Associate Professor in the Department of Communication at Central Connecticut State University.


"The topic is extremely significant, because issues of subnational, national, regional, and global economicdevelopment are going to dominate the next few decades. This book revitalizes the study of 'development communication. ' Since information and communication processes are becoming crucial to competitive health, this topic has both theoretical and practical relevance of the first order. " — Branislav Kovacic, University of Hartford

"This book utilizes a variety of theoretical postures (functionalism, post-modernism, interpersonal communication, mass communication, etc. ), and enriches the study of communication in industrial development. "— Vibert C. Cambridge, Ohio University