Images of the U.S. around the World

A Multicultural Perspective

Edited by Yahya R. Kamalipour

Subjects: Intercultural Communication
Series: SUNY series, Human Communication Processes
Paperback : 9780791439722, 359 pages, November 1998
Hardcover : 9780791439715, 359 pages, November 1998

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Table of contents

List of Illustrations

List of Tables




Part I. Introductory Perspectives

1. A Cultivation Theory Perspective of Worldwide National Impressions of the United States
Richard Jackson Harris and Joseph Andrew Karafa

2. Latent Destiny: Perverse Readings of the Greater East Asian Co-Prosperity Sphere
Mckenzie Wark

3. The Basis for Perception
Herbert I. Schiller

Part II. U.S. Image and the Political Factor

4. Image of the U.S. Foreign Policy toward India among Indian Media and Policy Makers
Kuldip R. Rampal

5. From Savior to Villain: Redefining America in South Korea
Jae-Kyoung Lee

6. Political Resentment versus Cultural Submission: The Duality of U.S. Representations in Bulgarian Media
Dina Iordanova

7. U.S. Image Reflected through Cartoons in Turkish Newspapers
Ayseli Usluata

8. Mass Media and the U.S. Image: An Algerian Perspective
Laid Zaghlami

Part III. U.S. Image and the Cultural Factor

9. Images of the U.S. as Perceived by U.S. Students in France
Robert M. McKenzie

10. American TV through the Eyes of German Teenagers
Allen W. Palmer and Thomas Hafen

11. Anglo-American Attitudes: Affirmations and Refutations of "Americanicity" in British Television Advertising
Jane Stokes

12. As Others See the United States: A View from Canada
Sherry Devereaux Ferguson, Hilary Horan, and Alexandra Ferguson

13. The Paradoxical Brazilian Views Concerning American Media Products
Alex Fernando Teixeira Primo

14. From an Island Nation: Maltese Perception of the U.S.
Peggy Bieber-Roberts and Pauline Abela

15. What Does America Symbolize to the Urban, Educated Youth in India?
Udita Das

16. Imperfect Paradise: The Image of the U.S. on Chinese TV
Ersu Ding

Part IV. U.S. Image and the Entertainment Factor

17. Television and Perceptions of U.S. Society in Japan
Shinichi Saito

18. Is the American Way Really the Right Way? A South African Perspective
Hennie J. Groenewald, Annelie M.E. Naude, and Lynnette M. Serfontein

19. Where Are Those Tall Buildings: The Impact of U.S. Media on Thais' Perceptions of Americans
Daradirek Ekachai, Mary Hinchcliff-Pelias, and Rosechongporn Komolsevin

20. Television Viewing and the Perception of the United States by Greek Teenagers
Thimios Zaharopoulos

21. "America, the Beautiful": Israeli Children's Perception of the U.S. through a Wrestling Television Series
Dafna Lemish

22. The Genesis of the American Image in Arabic Literature (1600s–1800s)
Rania M. Hegazi and Beverly Jensen

23. American Programs on Egyptian Television: Prospects and Concerns
Hussein Y. Amin

24. Battling Standards Worldwide: Mighty Morphin Power Rangers Fight for Their Lives
Joanne M. Lisosky

About the Editor and Contributors


Examines how peoples of other nations perceive the U.S., how media of other nations portray the U.S., and how exported media products impact the U.S. image around the world.


In Images of the U.S. around the World more than thirty researchers and scholars representing twenty countries examine the perception of the United States as evidenced by other nations' media portrayal, and through the impact of exported media products worldwide.

Yahya R. Kamalipour is Professor of Mass Communications and Director of Graduate Studies at the Department of Communication and Creative Arts, Purdue University Calumet. He is the editor of The U.S. Media and the Middle East: Image and Perception, and Mass Media in the Middle East: A Comprehensive Handbook (with H. Mowlana).


"Kamalipour's goal, to 'take the reader beyond the pervasive "stereotypical" or "assumed images" of the United States,' is achieved in a most impressive collection of research studies not found elsewhere. The essays represent virtually every important area of the world, including various parts of Asia, Africa, Europe, the Middle East, and both North and South America. Anyone who has any interest in intercultural communication will find the book difficult to resist, and the solid research foundation upon which the information is based only enhances this enticement. It is a refreshing change from the many armchair speculations about the impact of the U.S. abroad, and offers some substantial, well-presented and interestingly analyzed data about this impact." — Richard J. Dieker, Western Michigan University