Media Knowledge

Readings in Popular Culture, Pedagogy, and Critical Citizenship

By James Schwoch, Miriam White, and Susan Reilly

Subjects: Mass Media
Series: SUNY series, Teacher Empowerment and School Reform
Paperback : 9780791408261, 170 pages, March 1992
Hardcover : 9780791408254, 170 pages, March 1992

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Table of contents


Introduction: Media Hegemony: Towards a Critical Pedagogy of Representation

Henry A. Giroux and Peter L. McLaren

Chapter 1 Television and Its Historical Pastiche

Chapter 2 Television Advertising, Telecommunications Discourse, and Contemporary American Culture

Chapter 3 Television News

Chapter 4 Drug Abuse, Race Relations, and the Prime Time News Program

Co-authored with Ronald B. Scott

Chapter 5 Popular Culture and the Pedagogy of Feminism

Chapter 6 Learning the Electronic Life

Conclusion: Pedagogy, Popular Culture, and Critical Citizenship





This book calls for a way of reading and responding to the media culture that is more than passive reception. It argues for the fostering of critical citizenship as the key to engaging, debating, and ultimately reconstructing the concepts and beliefs society brings to bear upon popular culture. The authors analyze contemporary media culture, including television news and dramatic programming, advertising, Hollywood film, and discuss the relationships between technology, culture, and society.

James Schwoch is Assistant Professor in the Department of Radio/TV/Film at Northwestern University, and author of The American Radio Industry and its Latin American Activities. Mimi White is Associate Professor and Chair in the Department of Radio/TV/Film at Northwestern University and the author of Tele-Advising: Therapeutic Discourse in American Television. Susan Reilly is Associate Professor of Mass Communication at Miami University in Oxford, Ohio, and co-author of Writing for the Computer Screen.


"No existing work so deftly combines history and cultural analysis of the media age or embraces so wide a range of technologies. " — Cecelia Tichi, Vanderbilt University

"This volume gives critical substance to the idea that media knowledge is more than its seeming facticity, more than the insights brought to us by technologies that possess a privileged and transparent access to the real. Media literacy, as advocated by Schwoch, White, and Reilly, suggests that students and teachers can discover together different ways of examining the tacit assumptions and unarticulated presuppositions that undergird current cultural and social formations and the subjectivities they foster. " — Henry A. Giroux and Peter L. McLaren