Communicating Organizational Change

A Management Perspective

Edited by Donald P. Cushman & Sarah Sanderson King

Subjects: International Business
Series: SUNY series in International Management
Paperback : 9780791424964, 334 pages, July 1995
Hardcover : 9780791424957, 334 pages, July 1995

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Table of contents

Chapter 1. Communicating Organizational Change
by Donald P. Cushman and Sarah S. King

Part 1. Private Sector Organizations

Chapter 2. Communicating Change: A High-Speed Management Perspective
by Sarah S. King and Donald P. Cushman

Chapter 3. Leading Organizational Change: A High-Speed Management Perspective
by Donald P. Cushman and Sarah S. King

Chapter 4. Improving Community Service: Strategic Cooperation Through Communication
by Rod Miller

Chapter 5. Stereotypes and Organizational Learning:Lessons from Mergers and Acquisitions of Multinational Corporations in Post-Communist Countries
by Krzysztof Obloj

Chapter 6. Organizational Inertia or Corporate Culture Momentum
by Michael Goodman

Chapter 7. Communicating the Need for Change in a Multinational Pharmaceutical Corporation: A Case Study
by Giuseppe Raimondi

Chapter 8. Communicating the Need for Shared Responsibility in Nongovernment Joint Venture Projects: Lessons from Years of Experience
by Gordon Knowles

Part 2. Public Sector Organizations

Chapter 9. Public Sector Performance and Private Sector Management
by Ron Cullen

Chapter 10. Communicating Health Care Reform: A Change for the Better?
by John Johnson

Chapter 11. Communication and Role Stress in Government rganization
by John Penhallurick

Part 3. Organizations in Regional Cultures

Chapter 12. Communicating Change in China
by Yanan Ju

Chapter 13. Communicating Change in Australia
by Robyn Johnston

Chapter 14. Communication in Asian Job Interviews
by Ernst Martin

Chapter 15. Lessons from the Restructuring of Post-Communist Enterprises
by Andrzej K. Kozminski



This book is a practical and theoretical discussion of how to effectively communicate organizational change to management, employees, stockholders, and customers.


Rapid and volatile organizational change is one of the most profound characteristics of our time. How to communicate the need for and the direction of change to stockholders, employees, customers, and management is the subject of this book.

Donald Peter Cushman is Professor in the Department of Communication at the State University of New York at Albany. He is co-author (with Dudley D. Cahn) of Communication in Interpersonal Relationships, also published by SUNY Press. Sarah Sanderson King is Professor in the Department of Communication at Central Connecticut State University. She is the editor of Human Communication as a Fields of Study: Selected Contemporary Views and co-editor (with Donald Cushman) of High-Speed Management and Organizational Communication in the 1990s: A Reader and Political Communication: Engineering Visions of Order in the Socialist World, all published by SUNY Press.


"Communicating change is significant in today's business environment. In the 1990s business is fast paced, technologically advanced, and often international. The key to successful management today requires management to interpret a constantly changing environment to both customers and employees. Today's managers cannot rely on communication practices learned in the past. This book provides managers with effective tools in a fast paced market. " — Kathleen Ryan